Marketing and social media buying agencies struggle to manage client campaigns with traditional cards, as these cards cannot be customized to cap the spend on ad placement. There is also a risk that a card will be frozen if a predefined credit limit is reached.
Virtual cards with dynamic spend controls allow for real-time control of card activity to better manage client campaigns. Agencies can simplify media buying activities at the client or campaign level for thousands of ad spaces, while gaining billing efficiencies with improved data visibility and automated reconciliations.
A new or existing client approves a digital-marketing campaign.
MPals provides a unique virtual card to pay for each campaign.
Cards are set up for billing just like any other Visa or Mastercard payment.
Single-use card numbers and metadata allow for easy reconciliation and streamlined billing.
When each payment is processed notifications are sent with metadata and purchase details.
MPals’s platform is contacted by the appropriate network for authorization.